We mention conversion tracking up the top because it’s so often neglected, yet it’s one of the easiest strategies to implement. Even with a simple website or apps design, it is vital to know how many enquiries and sales that you receive through your apps, website, where those website visitors come from and what the cost is to acquire them. This allows you to accurately measure your marketing spend, evaluate the success of any improvements or modifications in your website design or online marketing, and ultimately measure the underlying success of your website, app. Any good website, app designer will be able to assist you with tracking your conversions.